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  • Using Target Audience Analysis to Aid Strategic Level Decisionmaking
    Aug 25, 2015
    Using Target Audience Analysis to Aid Strategic Level Decisionmaking

    By Dr Steve Tatham

    Author: Dr Steve TathamView the Executive Summary The author explains how sophisticated social science research and behavioral profiling can be used to warn us of impeding issues and how that information might be used by senior strategy makers as a tool for testing and refining strategy. He makes a compelling case that the science of Target

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  • U.S. Governmental Information Operations and Strategic Communications: A Discredited Tool or User Failure? Implications for Future Conflict
    Dec 3, 2013
    U.S. Governmental Information Operations and Strategic Communications: A Discredited Tool or User Failure? Implications for Future Conflict

    By Dr Steve Tatham

    Author: Dr Steve Tatham View the Executive SummaryThrough the prism of operations in Afghanistan, the author examines how the U.S. Government’s Strategic Communication (SC) and, in particular, the Department of Defense’s (DoD) Information Operations (IO) and Military Information Support to Operations (MISO) programs, have contributed to U.S.

    Read More
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